As many of you know I have been attending culinary school for the past year. I am happy to report that I graduated. Now what?
As I have mentioned before, the goal is to meld the live entertainment world with the world of culinary. If you think about it, this is an easy goal to accomplish. Food is not new to entertainment. Actually, food has always been part of the entertainment world. In medieval times chefs created huge banquets complete with live entertainment.
As marketers, we need to always be on the lookout for new and exciting ways to get butts in seats. Food is always an opportunity to draw people. You can add culinary to anything you are promoting. Think about it. If you are marketing Sesame Street Live you can make cookies with Cookie Monster. If you are selling Walking with Dinosaurs you can use those Flintstone size beef ribs. This is the new and exciting stuff I hope to accomplish with my new business.
If we are going to add food to the live entertainment world then we need chefs who “get it”. This is why I am also creating chef representation to the business. Even though chefs are considered the new “rock stars” they are different from rock stars. Putting chefs on stage in front of a live audience is a fairly new thing. Many chefs are not used to this kind of attention. Who better to bridge this together then a live entertainment marketer who is also chef?
So let’s get hungry together and cook up new ways to fill up our venue seats and our customer’s bellies.