Unless you have been living in the woods with no form of communication, you most likely know what movie came out today. I take that back, you probably do know because some werewolf is doing PR in the woods.
The release of “New Moon” is a perfect example of building hype. Not only did they do a great job of building hype, they built hype on top of hype. You cannot not turn on your TV without seeing something about this movie. They are the talk of the social network sites. They have made the stars of the movie into a screaming frenzy not seen since the Beatles came to America.
The movie has not received rave reviews. But who cares? If you have the right product with the right PR and hype, you can overcome anything. Do you think all those teenage girls care about reviews? As event & entertainment marketers we can learn from the marketing of this movie.
The amount of PR this movie is getting is mind blowing. If you handle PR in your market, you should be taking notes. If you hire, pay, or budget PR in the live event business you should take notice. Hollywood spends money on PR! For some reason we dread spending money on PR in the live event business.
They have had the stars of the movie anywhere and everywhere. They had hundreds of screaming girls at my local mall this week. The mall management was smart and did the event in the new part of the mall. This is an area with high price stores and no customers. I bet that is most amount of people that part of the mall has ever seen.
We need this kind of hype filled live events for our venues. I don’t see why we can’t.
Have a great weekend!