My last post on LinkedIn was one of the most popular posts since this blog started. Not only did I see a spike in readers but I also had some great comments. Most of the comments disagreed with me. I think that is great! This is what blogs are all about. Communication is a two-way street. Sometimes it even has a HOV lane. Let’s keep this social network conversation going and discuss Facebook and Twitter.
Facebook is by far the biggest social network site. It seems like everyone I know (except my wife) is on Facebook. I have hooked up with friends that I have not seen since high school. However, I have noticed that Facebook has changed over the past six months. It seems to be very cluttered. Not with people, but with crap! This is not a good thing if you are a marketer and want to use Facebook as a tool. It has become filled with Mafia Wars, Farmville, Lover of the Day, and all the others. We need to figure out how to rise above the clutter and use Facebook to market our customers. Facebook has 100 million members. They are an interactive audience that not only you can speak to, they speak back.
Twitter is growing on me. It too is evolving. I am finally seeing less of “I am going to the bathroom” and more tweets of substance. It also has its issues. If you are on Twitter, have you noticed how many followers are SEO experts? What’s up with that? I am now over 1000 followers on Twitter. Most of these followers seem to have common interests with me in the marketing, entertainment and the culinary world. This is why I follow most of them. I am learning new stuff from them and I find you can have two-way communications. There are some I don’t follow or I will get in trouble. For example the ones that want me to see their “special private photos”.