This weekend is a sales tax free holiday here in Massachusetts. All items under $2,500 are tax free. This is a big weekend for retailers. It’s like a weekend stimulus plan for them. What if we applied a fee free weekend for tickets?
A weekend where you can buy tickets to any event anywhere fee free. The face value of the ticket is the only cost. We could go even better and offer a weekend sale on advance tickets. How about 10% off and fee free. Do you think our customers and fans would buy? Would it stimulate them enough?
It would take an agreed effort from the venues and ticket companies. I don’t think it would be that hard to accomplish. For Live Nation it would be easy. They control the ticketing with Ticketmaster and the run some venues. But for it to be successful it needs all of us in the industry to be on board. It would take a combined marketing effort.
I am sure the ticketing companies who are reading are saying “hey you are asking us to give up our main revenue source for a weekend”. Because ticket sales are down in general they are losing revenue every day. I am asking them to eat some revenue for a weekend to defibrillate the sale of tickets.
If everyone jumped on board it would create a big buzz and I bet we would move some tickets. Think about it.
Have a great weekend!