Last night was the first night for the Boston chapter of the Aspen Dinner Club. It was a really fun and interesting two and half hours. This was a very informal event. No name tags, no set agenda, just members talking about whatever in the entertainment business.
We had attendees from different areas of the entertainment world. We had event marketers, band managers, festival producers, independent artist development, and a promoter of dinner theater, harbor cruises and teambuilding.
We met at Stone Hearth Pizza in Cambridge MA. This locally owned eatery was small but very cool. Everyone in the group agreed that the pizza was great.
One goal for this club is to learn at least one new thing during the dinner. I believe all of us would agree this happened. In fact, we learned a few new things.
David Goldstein our team building promoter told us about Groupon. This is a very cool group sales marketing opportunity for all of us in the ticket selling business. You give Groupon a good deal on tickets. You decide how many customers it will take to make a group. They promote your event to their members and on the website. They only offer one event per day, per city. If a customer is interested, they put down their contact and payment info. If enough people sign up for your event, then everyone is charged for the ticket and they get a coupon to print out. If the minimum is not hit, nobody gets charged. This is a digital super group! Groupon is currently doing business in Chicago, Boston, New York, Washington DC, San Francisco, Los Angeles, and Atlanta. Check it out for yourself.
Have a great weekend!