If you are in any type of marketing, you need to listen to the youth. They are the present and the future of trends. They will let you know what they like and dislike. They will tell you their influences. My daughter came up to me last night and said “I know what you need to write for your next blog, ringtones”.
She went on to inform me that one of the must run commercials on the kids cable channels today are spots for ringtones. Marketers now realize that most pre-teens and above have cell phones. It is now cool to collect ringtones for them. For example, one of my daughter’s ringtones is the jingle for FreeCreditReport.com. You know the commercial with the guy in the piece of crap car singing about how his credit is shot.
As we plan future marketing campaigns, we need to budget and create ringtones. Create a cool ringtone that gets your message out. Promote and give it away everywhere your target demo is.
Here is a great ringtone promotion for a sports team to use for themselves or a sponsor:
- Create a ringtone that promotes the team or sponsorship partner
- Have your fans text you at a game to receive the ringtone and then send it right back to them
- Later in the game, have them all play it back at once. Think how cool that will sound
You have now given thousands of your fans a marketing ringtone which they will spread virally.
You’re welcome for the idea. No charge for that one. If you like it, then try it and let me know how it works. Also, I have many more of these ideas (hint, hint).
Ticketmaster Paperless Update
It was in the news yesterday and today about Ticketmaster’s “new” paperless ticketing. We discussed this in a blog back in June. Why is this “new” news? TM is promoting this as a way to combat scalpers and brokers. Why are they promoting this now? Does this help them with the merger? This paperless system gives them complete control of re-selling. Is this a good thing? I am still not sure what I think about this. Let me know what you think.
Have a great weekend!