My marketing / PR friend Adam Klein did an old PR event with a new spin on it. In case you are not aware, October is National Pizza Month. Adam’s client is Uno’s Chicago Grill. Adam and his team spent last Thursday morning delivering pizzas to radio/TV personalities, celebrities, and politicians in the Boston area. These were not just your typical deep dish pizzas, they were pizzas with pizzanility. Uno’s created pizzas that fit the personalities of the recipients. Check out the link above for a picture example. The idea of delivering food for PR is not a new idea. But as they always say “there are no new ideas, just new ways of doing it”.
If the movie industry does it, then so should we
There is an article on today’s Ad Age website about how the movie industry is using social network sites to market. While social sites may not have taken over word of mouth yet, they are having an impact. The article discusses how Sony Pictures used social media as part of the marketing mix. The results of their last three releases were impressive. They also gave an example of social networks having a negative effect on the box office. Many industry people believe that Twitter and other sites helped with the quick drop in tickets for Bruno. People bitching on these sites is very contagious. Negative breeds negative.
There is an article in today’s Wall Street Journal about TM being sued. The article says that a ticket broker has filed a lawsuit against Ticketmaster claiming that brokers were paid to sell tickets at premium prices. This was part of a secret trial project from a couple of years ago called “Project Showtime”. While I am not always known for defending TM, I do smell a rat with the timing of this lawsuit. The merger of Ticketmaster and Live Nation is close and ticket brokers are getting very nervous.