We have discussed this in the past, but I get excited when I see a good example of sponsors and venues working together. The goal of a good partnership is to accomplish a win-win for both partners.
Last week I received an e-mail press release from my friends at the Roanoke Civic Center. They have started a ticketing sponsor/partner deal with HomeTown Bank in the Roanoke market. The goal of the venue is to move tickets for their events. According to the press release the bank’s goal is “It is our goal to continuously provide our community with support and determine new and exciting ways to market our bank. HomeTown Bank is known for outstanding customer service and this is another way we are expanding our brand.” Wow, they said it in such exciting bank language.
The bottom line is the arena wanted more customer opportunities and exposure to buy tickets. The bank wanted to enhance the customer experience.
The venue is using the Paciolan ticketing system which is part of Ticketmaster. Tickets are sold on the HomeTown Bank website, by a HTB ticket toll-free phone number, and the Roanoke Civic Center box office. They are not selling tickets at the bank branches. That is a good idea. You don’t want bank tellers selling tickets. Check out the HomeTown Bank Tix website: www.HomeTownBankTIX.com
This deal is not just about signage and brand exposure. This is a deal where the customer is “hands on”. If they want to buy a ticket they think HomeTown Bank.
This is what partnership is all about! If you want more sponsors give them steak with the sizzle.