So I downloaded and tried the new Ticketmaster app for BlackBerry. It does work. In fact it might run faster then its computer, internet cousin. The problem is that this 21st century ticketing tool is missing a very key ingredient. Why have a mobile ticketing device if you can’t finish the job.
As with Ticketmaster.com you have four choices for receiving your tickets; 1) you can print at home, 2) have them mailed, 3) pick them up at a TM outlet, or 4) pick them up at the box office.
A mobile device is just that, a mobile device. You can take it with you. So why can’t you use the BlackBerry as your mobile ticket? The technology is there. Other ticket companies such as Tickets.com are already using it. Why can’t you purchase your Ticketmaster tickets with the phone, and then bring that phone to the event where the ticket taker scans the mobile device? All Ticketmaster venues are going to scanners. Why can’t they send a QR code (barcode) to the mobile device like they do for the print at home option?
Make this mobile technology able to complete the ticketing process from start to finish and you will have one cool app.
Live event marketing question of the week?
Should venue marketers pass the 15% media discounts to the shows or should the venue get to keep it? Look forward to your comments on this one.
Have a great weekend?