Do you think today’s PR is easier to manage or harder to manage? The world of public relations has really changed over the past 10 years.
Ten years ago the communication tools for PR were limited. We had press releases that were mailed, faxed, email, or hand delivered. We had telephones to call and discuss.
Today we have all of the above plus several more options. Of course it seems no one waits for the snail mail option anymore. Why would you when we live in an instant news society.
Today the world of technology has made PR a lot easier to get the word out. Not only do we have the internet but we have the world of social networks. But while it’s so easy to get the word out, doesn’t that make it harder to get the message actually read? What makes you special?
I recently went to the retirement party for my parents. After 35 years they sold their public relations business in upstate New York. Many of their friends, clients, media, and co-PR peeps came to what was a sort of a roast/tribute to them. This event reminded me of the two main reasons why my parents were so successful: Relationships and never afraid to think outside the box.
Without the relationships, they would have been just another public relations firm peddling information. One member of the media told me how he will never forget getting deli platters personally delivered (by my parents) to the news rooms on major holidays.
PR events and stunts are legendary with my parents PR firm. They have a knack for dreaming up stuff that will not only drive the media to the event but always get the public talking. Don’t you think it’s cool when PR is the event?
Think about the amount of potential news items the media receives today compared to 10 years ago. Today, anybody can act like a PR person to get their message out. Our world is bombarded with constant messages.
If you handle PR for an event, show, or venue don’t rely on the message or the vessel for the message. You are still the messenger. You need to have that face-to-face relationship with the media. You need to create PR events that will create excitement not just for the media but your potential customer. That is what brings your message to the top of the pile.