Today is the biggest event in this country in a long time. First and foremost we are bringing in a new President which is always a big deal for the entire world. The world has looked with open eyes at this day since George Washington was inaugurated. But today is even more important because of where we are as a country. This is our marketing event.
Yesterday, there was a debate going around on Twitter about the size and expense of this inauguration. The question was: with the state of our economy should we have a really big celebration? Should it have been toned down? I say “NO WAY”! This is exactly what this country needs right now. Today we can take a break from all the pain this country is going through and look to the future. “Sometimes you just need a party”. As I have mentioned several times, all of us in the event and entertainment business are “the escape”. This event is the one day escape for the United States.
Look at the money being spent on this day. It has been good for the economy. People are spending money on today like a holiday. Look at the merchandise. T-shirts are being sold like a rock concert or a sports team championship. People are spending money on home parties and dinners. Every train, plane, and bus is full heading to D.C.
My 11 year old daughter told me this fact: Today’s inauguration is the largest port-a-john event in history (can you tell she is my daughter?). She did not make this fact up. She read about a port-a-john business that had a “really bad year” due to the economy. This one event today pulled them out and already made their year.
No matter who you voted for back in November, you need to be supportive of today’s event. Today is a chance for this country to put on a promotional event to market the United States not only to its citizens but to the world.