In the past I have been accused of always picking on Ticketmaster when it comes to ticketing issues. This is not true at all. I am an equal opportunity offender. If an issue rears its ugly head, I believe we as an industry should bring it up and discuss it. Today’s blog post is not about Ticketmaster. Today I am picking on a ticket broker.
Unless you live in the Boston market, you may not have heard about the ticket fiasco between Ace Tickets and New Kids on the Block. The New Kids are doing a fundraiser at the Boston House of Blues for Toys for Tots. Proceeds from ticket sales are going to the charity. Somehow Ace has lots of tickets selling on their website for as much as $300 per ticket. The actual cost of the tickets is $60 each. Donnie Wahlberg from the band announced his disgust that ticket brokers were scooping up all the tickets for a fundraiser. Ace released an apology and said they would give their profits from the sale of tickets to the charity. Ace claimed they didn’t know it was a fundraiser.
Here are my questions:
- How did Ace not know this was a fundraiser? If you are going to be in the ticket selling business, don’t you need to know what you are selling?
- How did Ace get the tickets in the first place? I thought Live Nation and Ticketmaster (not picking on TM) have technology in place to prevent this from happening? If so, who gave Ace the tickets? Was it the venue, band, promoter, etc…?
- Once Ace realized their mistake, why didn’t they give back all the unsold seats?
As an industry, we need to stop all this crap and start marketing and selling tickets in a correct way so that our customers will want to buy our seats. The blame is industry wide. This goes from the agents & managers, to the acts, promoters, venues, and ticket agencies. Our customers are starting to look at us as not a legit business. We are better then all this. We are not the Wild Wild West.