All of you know that I am a big fan of social media. I discuss all the social network sites and preach about how we need to use them as marketers. I am currently signed on to four of them. I am active on three. One of these is LinkedIn. This one is bugging me. What is it really good for?
I do understand what LinkedIn is all about. It is a business “networking” website. Anytime you can network with others in business, this is a good thing. You can join online groups that apply to your industry. You can share business ideas. You can look for a job. You can see how everyone in this world is connected by just a few people (makes Kevin Bacon proud). But with all of this, is it really doing anything to help you?
I have been on LinkedIn for almost 2 years. Yes, I have connected with a lot of people. Many of which I have not seen in many years. This is a good thing but that is why I also use Facebook. I have joined a lot of groups. But what has LinkedIn done for my business or job world? What has it done to make me money? The answer is: not really anything.
If you have the basic free membership (which I have) to LinkedIn, you are limited to its resources. They are always asking me to upgrade to the paid membership. I have thought about it and would do it if I thought it would really help me make money. I just don’t see the value prop.
Virtual networking is a part of our 21st century communication. It has a place but it also has its limits. It is easy to connect with people online. However, nothing will ever take the place of face-to-face networking.