There are two articles of interest to the event & entertainment marketing community in today’s Wall Street Journal.
Anybody want a slightly used ticketing system?
The WSJ article states that Live Nation Entertainment is being sued by European ticketing company CTS Eventim for breach of contract. After I read the article I was still confused but here is what I think is the issue. Before the merger with Ticketmaster, Live Nation wanted its own ticketing system and cut a deal with CTS to compete with TM. This was the Live Nation ticketing system. Now that Live Nation and Ticketmaster are one and the same LN does not need a ticketing system and CTS is suing. I don’t know enough about this to really comment. However, you got to believe that Live Nation and Ticketmaster had a plan on how to deal with the disbandment of LN’s ticketing system?
Michael always liked the circus
The other article of interest in today’s WSJ is the deal being cut between Michael Jackson’s estate and Cirque du Soleil. The always thinking live entertainment company is going to produce a themed show on Michael’s music. Kind of like the Beatles themed show in Las Vegas. The plan is to produce two shows. One will be an arena show that will travel and the other will have a home at the MGM Mirage in Las Vegas. I think this is a really smart move for both parties. The shows will keep the MJ brand moving and Cirque will sell lots of tickets. I hope to hear more about this from Cirque at the Event & Arena Marketing Conference in June.