So here we are in a recession and your company is cutting back. You are told that you have to cut back on marketing budgets. You can sit and cry about it or you can get creative. This is why you are in marketing. It is your job to make the best of anything. You can even make liver & onions taste good.
As I commented on in a previous post there will be “good” deals coming with traditional marketing. I keep reading how the TV networks are bracing for the hit. They are already cutting millions of dollars from their budgets. Take advantage of this. What about promoting the event without running spots? Be included in local programming?
If there is anytime to start thinking outside the box it is now. You don’t have to think alone. Get your staff together and have a “brain storm party”. You will be surprised how many ideas will come from the meeting.
Now might be the time to embrace web marketing. Maybe not the way you have looked or used the web in the past but put your creative hat on. For example, I bet with unemployment on the rise, the e-based job sites are going to very popular. The holiday shopping season is upon us. Yes, there will be less spending this year on holiday gifts but people will still be spending something. People still need gifts. Where will they be? Go where the people are.
This could be a time in your work where you could really have some fun. It can be boring doing the “same old stuff”. Use this time to make your brain do some work and remember have fun with it.