Every decision you make will always affect someone else. Think about it.
When you put together an event you have a lot of decisions to make. This is why you plan. As you plan and make your decisions you need to consider all the possible results from it.
If you book an event and then cancel it what are the issues that go along with the decision to cancel (I am not talking about canceling because of conditions that are out of the event’s control, I am speaking of cutting a deal, booking an event and then deciding to cancel). One easy decision is that you most likely have to refund the money. But have you ever thought about the issues that your customer has? Just as you have planning, they have planning too. You need to think about long term issues like the reputation of your product or “ill will” you will create. I understand that “business is business” and company executives need to look out for the bottom line. But, isn’t the long term results important also?
Sometimes in life we all make bad decisions. The question is how do we deal with them?
McDonald’s Gave Me An Idea!
I read in yesterday’s paper that McDonald’s made a decent profit last quarter because they promoted their value menu items (the cheap $1 stuff). Maybe we could do the same in our industry. What if we put together lots of little events that are lower budget and with a low ticket price to fill in around the higher end events that are already booked? This will take up inventory, sell some tickets, keep the staff working, and move more concessions.