EAMC names its 2010 location
In case you have not heard yet, the Event & Arena Marketing Conference announced last week the dates and location for the 2010 conference. The lucky city is Chicago. They invade the Windy City June 9 thru 12 at the downtown Marriott. EAMC used their new Facebook page to make the announcement.
Power in numbers
Speaking of Facebook, if you still have not joined yet, it seems you are in the minority. Facebook announced yesterday they now have 300 million users. Do you still think that traditional marketing and advertising is the most effective way to go?
TV ads for the 21st century
The cable companies know that just running TV spots are no longer working. They are getting into the 21st Century with interactive ads. There is an article in today’s Wall Street Journal that discusses this. The article mentions that some of the issues with TV spot watching are self-inflicted. Cable companies are pushing DVR technology with their cable boxes. Everyone is skipping the ads. This new interactive ad technology is similar to what you might find on a website. During the spot, you get on-screen buttons that you can click. I believe this is the way we are going with television in general.
Pushing the youth groups
I picked up a flyer at my kids hockey rink this past weekend. It is a flyer for Boston Bruins youth group hockey opportunities. The flyer is a group sale piece designed for teams. The Bruins offer is more then just tickets but a chance to “play” on the ice prior or during an intermission of a game. The youth group also gets the on ice experience shown on the video scoreboard and DVD of the event. The flyer posts all the home schedule dates and shows which games are already booked by other youth teams. I am glad they did this. It shows “urgency” and helps teams with planning. Of course as soon as the flyer was printed, I am sure it was outdated. But that is okay. It is a good problem if you can fill it up.
