This past month I have discussed a few times how important it is for face-to-face communications with people. This is especially true in business. I honestly don’t believe you can really convey your true message if you can’t look someone in the eye. When someone can read your face, they know what you really think.
Last week I was on a conference call with a potential promotional partner. While the questions and answers were being said, I could tell the message just didn’t have the same punch. Candid moments that could “bring it home” were not expressed. The next day, I was with the potential promotional partner in a social setting. I expressed a few of the missing elements. Because we were face-to-face we could read each other. It put the exclamation point on it!
I understand we don’t always have the option to meet in person. That is why they invented all of today’s technology. But we shouldn’t use today’s technology as a crutch. Look for opportunities to get out of the office. Go to meetings, sales calls, networking events, and conferences. Network opportunities and conferences are important because it puts you in a more relaxed atmosphere. When you feel like you are in a social situation you will feel more social.
Speaking of conferences, this Wednesday March 31 is the deadline for early registration for the Event & Arena Marketing Conference. This year the conference is taking place in Chicago June 9 thru 12. If you register before the early bird deadline you will save $100. I do plan to attend this year and have been asked to speak on a panel again. When I write this blog I hold back a little. But you never know what I might say when the live, face-to-face version of this blog speaks out loud.