Yesterday I made it to Chicago for the 30th annual Event & Arena Marketing Conference. It literally took planes, trains, and automobiles to get here.
What a day to come to Chicago. Wednesday night was the night the Blackhawks won the Stanley Cup. Everything around this town Wednesday was Blackhawks. Rush hour even started earlier than normal so everyone could get home or to a bar to watch the game. At the opening party at Navy Pier they kept us updated with the DJ giving the scores.
After they won the game I fell asleep only to be woken up a few minutes later by the sounds of cheering in the streets and horns blowing. I am staying on the 36th floor of the hotel. Think how loud the noise in the streets was. The cheering in the streets went on for hours. It is always exciting to be in a town when a pro team wins a championship.
Yesterday at the conference I ran into many of the veteran arena marketers. I was excited to hook up with Alex Hodges. Alex is the COO of Nederlander Concerts. I have not seen Alex since my days in Atlanta when I was handling the marketing at Lakewood Amphitheatre. It’s been over 10 years! He has not changed a bit.
Today is the first full day of the conference. As in the past two years, I plan to take lots of notes and will give you the highlights and updates.