Anytime you want to know about a company, a brand, or a person, you Google them. The results usually bring you to a website. This is the first impression. What does your website say about you?
I am going through entire website change right now. As my regular readers know I am changing my core business to meld with culinary. This requires all new information. To go along with a new website I am creating a new logo.
As I go through this process, it is giving me a chance to think about what a potential client will think. Will they get my business at first glance? This is really important. If they don’t, I can lose them before I am even given the chance.
I believe it all starts with the logo. What does your logo say about you? Is it eye appealing? Does it explain your brand? As we are building the website, my web people built the home page first without the logo. They kept asking me what I thought. I did like the page but without a logo I just can’t see the page. The home page needs to revolve around the logo.
We are now working on the logo. Now that we are really close to having the logo complete I want to see it on the home page. My guess is that we will need to re-work the page because the logo will change the overall look.
Today, a website might just be your most important marketing tool. Make sure it tells your story. Make sure your customer loves it!