With all the buzz about slow summer concert sales and the hype about cash for clunkers, I have an idea for all the classic rock shows on tour.
Yesterday, I pointed out that I have a lot of old ticket stubs from concerts attended throughout the years. I heard from many of you that you also have lots of old ticket stubs. Why not put them to work?
If you are really an old fan of the band then you should pay less for tickets. Prove you are a fan by cashing in your old ticket stub for a discount. 50% off would be a decent deal. In many cases this is still good money for a ticket to see an act that was “on top” over 20 plus years ago.
Sir Paul McCartney is coming to my city this week for two shows. According to today’s Boston Globe there are still tickets available. Why is this happening? Live Nation claims they released production holds. But they have been running TV & radio spots for this show for weeks. This is Sir Paul we are talking about playing at Fenway! I did an non-scientific survey of my friends and most told me they were not going to the show because ticket prices were too high. My one friend who did buy tickets still bitched about the price he paid for tickets.
This is not Live Nation’s fault on summer ticket prices. To their credit, they are trying really hard to move tickets this summer. Agents and managers really need to think about what they are doing. I understand they want to get as much money for their client as possible. But at what cost? All this short term thinking is killing the live event business.