WBCN in Boston is going off the air! If you live outside of the Boston market you might be saying “so what?”
Well it’s a Big F ‘ing deal to the concert and music industry. You see WBCN is what is called a “tastemaker” station. This station broke bands. When U2 was in Boston this past winter playing at the small Somerville Theatre, Bono mentioned it was WBCN that broke the band in the United States. This station was never afraid to look outside the box. They didn’t play a band or a song just because the record company asked them to. WBCN was doing live events when no other radio station was. They were the pulse of the music industry. If the radio gods think the station is not relevant anymore, what does this mean for the radio industry in general?
Since we are talking Boston again today, it was announced by the NHL that the Bruins will take on the Flyers outdoors at Fenway Park this January 1st. The NHL’s Winter Classic game is the best thing the NHL has done in years. If they want to get people excited for the sport, this is one good way of doing it.
This show is for you!
Seth Godin has a great blog post today called Gotcha. In his post he writes about how not every product is for everyone. Be careful how you market. When we market our shows and events we should realize that not every show is for everyone. Don’t try to hide or cover-up what you are not. For example, if the show is not for kids don’t say “great for the whole family”. I know this sounds like common sense, but you would be surprised how often we market this way.