If you want to know why I am going to culinary school and continuing my career in event & entertainment marketing, just pick up today’s Wall Street Journal. Go to the front page of the Weekend section and see the headline and huge article. The headline reads: Rock-Star Chefs.
As I always say, event & entertainment marketers need to stay up on the trends. We need to give the people what they want. Right now they want food!
The article discusses how celebrity chefs are filling up venues that have been previously reserved for music acts and other traditional live entertainment. Guess what, they are getting big bucks for their tickets and it’s selling.
Of course the Food Network is a big reason for the surge in live culinary events. But it also takes people becoming interested in culinary. Everybody likes food. Everybody has to eat. Now make it exciting and entertaining and you have a win.
I have witnessed the “rock star” type show some of these culinary stars are doing. At the Great American Food & Music Festival the chefs were the stars. When the music acts played the main stage the crowds were small. When Bobby Flay hit the stage the crowd surged and the audience cheered and screamed as if Bon Jovi was playing. Guy Fieri’s show was a rock show. It came complete with loud heavy medal rock music, lights, and live flame on stage (they hired a separate Fire Marshall just for that part).
This is a dream come true. All my working life I have always wanted to merge my entertainment marketing career with my passion for food. Now it’s happening. Let’s cook up some great culinary entertainment together!
Have a great weekend!