Lisa is the owner of Delicious Desserts in Cape Cod. She makes some of the most amazing wedding cakes and other pastry creations you have ever seen or tasted. I am not the only person who thinks there is something special about Lisa. She has been on Food Network Challenge at least three times. Next month she will be featured on TLC’s Fabulous Cakes. She is a rising culinary star!
There are lots of great chefs in this world. Just like there are great musicians, athletes, shows, and events. What do the top ones have that the others don’t? There are no direct answers to this question. If there was, you and I would be famous too. First off, you have to have talent. After that, you have to have that “certain something”.
As an event & entertainment marketer you have to figure out what is going to make your show rise above all the others. You fight every day against any other product that might take discretionary dollars from you. There is always a market for any show or event. You do hope the producers did their homework. But after you figure out the target market, you need to ask yourself; “what else?” What can you do that will make the show or event rise above everything?
When I was with the Atlanta Knights back in the 90’s we were the minor league hockey team in a major league market. However, we out sold the Atlanta NBA team in ticket sales. What made us special? We had no stars. We made the entire brand the star. The brand was built to create excitement and offer the customer a great night out. From the moment they entered the arena until they left, they were entertained. It had that “certain something”.
With Lisa, besides being a great pastry chef, she has a great personality that works well for TV and live entertainment. She makes cake fun! If you want to see for yourself, check out TLC’s Fabulous Cakes on Monday, January 3rd. As they always say “date is subject to change. Check your local listings for exact date & time”.