Comments for Event & Entertainment Marketing Blog

Comment on Why The Theory Didn’t Work by JC

JC — Sun, 17 Jul 2011 18:57:25 +0000

This is true. The problem I see from a promoter’s stand-point is that the costs associated with live entertainment is still inflated from a venue rental stand-point, talent-booking cost, transportation, lodgning and fully-comprehensive marketing budget viewpoint.

Many of the entities involved refuse to lower their rates which forces the promoter to pass on these inflated costs to their potential consumer base as the break-even point is still relatively high.

Without heavy corporate sponsorships of these events, there is no way that ticket prices can fall substantially.

Comment on If I Was There… by Andy McNeill

Andy McNeill — Tue, 12 Jul 2011 12:54:35 +0000

To #2, yes, social media is now a part of conference strategies for each of our clients. We find it a fantastic way for them to connect to the attendees year round, push out promotions and elcit feedback. Some groups are better than others at integrating but overall I would have to say it is a success.
Andy McNeill, CEO
http://www.americanmeetings.com

Comment on If I Was There… by Event Marketing

Event Marketing — Mon, 04 Jul 2011 02:46:45 +0000

The biggest thing we’re doing to get butts back in seats is to return to a true consumer experience where guests are actually benefiting from any event that we plan. We’ve found that our patrons have gotten so used to the same event experience over and over so we’ve needed to step outside our typical ‘box’ and get them engaged again!

Comment on If I Was There… by Nathan Dennison

Nathan Dennison — Tue, 14 Jun 2011 15:09:08 +0000

To answer #4, what I read when the news first broke, was that Ticketmaster buildings would be prohibited from putting any of their events on “daily deal” platforms that weren’t Groupon. That basically ties the hands of all TM buildings into their preferred platform. I read this on a communication from TM. It may have changed since then…not sure?

Comment on Are They Finally Getting It? by Nathan Dennison

Nathan Dennison — Thu, 12 May 2011 15:39:09 +0000

Now that Live Nation and TM are one and the same, I think this might have a bigger effect on the non-concert business at arenas and venues that are with Ticketmaster. I think family shows, 1-off sports events, festivals, etc. that struggle to sell tickets anyway, will use it more than concerts. I find it hard to believe that any non-LN concert promoter would be willing to give up 40% of a ticket price, just to fill a seat. It also has a bigger impact for the nightclubs, bars and other small venues that use TM, because they have access to it, as well. Just my opinions, though. Thanks for the blog, Joe.

Comment on What Does Traditional Media Have To Do? by Smart Traffic SEO Company

Smart Traffic SEO Company — Thu, 12 May 2011 13:00:58 +0000

Very informative post and I must say that traditional advertising is slowly dying over the years although as things change, so can the traditional way. It only falls if the traditional ways of advertising can adapt new things.

Comment on Online Coupons by Scott Bilicki

Scott Bilicki — Wed, 11 May 2011 19:20:03 +0000

I think one thing that could be added to this great discussion is the use of mobile coupons. Think of the possibilities for venue or theater managers. You have people in the seats, and they have already opted in to receive news or promos for other events you may host. Send them discounts for concessions, information about playlists etc. The possibilities of mobile and specifically mobile coupons are great. People don’t have to remember to bring in the coupon and you can make them dynamic based on past buying habits. Why not reach into the wallet of your customers when they already have it out and willing to spend.

There have already been example of using mobile to increase concession sales at ballparks in the US. One guy takes tweets over Twitter, you tell him what beer or snack you want and your seat number and he delivers.

I personally think there are many many opportunities for the e&e industry to grow using mobile.

Thanks for the great articles!

Comment on What Does Traditional Media Have To Do? by Troy

Troy — Mon, 09 May 2011 01:40:44 +0000

I hadn’t too much thought about traditional vs. more recent methods. I do like the traditional way of advertising than what has come about. But like the world, we must adapt to it’s ever changing ways.

Comment on What Does Traditional Media Have To Do? by Peter Sullivan

Peter Sullivan — Wed, 04 May 2011 21:00:59 +0000

Interesting post. Having been a traditional media rep (print) for years and dealing with the concert and family show folks I have a little different take on it. The cash/trade/promotion concept was a nice deal when times were flush, the lower average rates that these deals generated were easy to make up with a full page ad from Fleet Bank or American Airlines. You see where I am going with this, right. Now, you are expected to offer as much or more added value, as before, but the rest of the equation isn’t there to support it. TV, Radio and Newspapers are running on much lower margins today, so you need to find more creative ways to promote your show, than running fifty, free, house ads for the show. It is not that the sales people you deal with are “Car Salesman” they and the promoters just need to come up with more creative ways to do more with less space, time and air.

Comment on What Does Traditional Media Have To Do? by Nathan Dennison

Nathan Dennison — Tue, 03 May 2011 15:34:58 +0000

Some promoters (i.e. Cirque, Globetrotters, Feld) still do insist on cash, trade and promotion deals. I am sure the “partnership” deals of today don’t have the depth or breadth that they may have had in the past. As event promoters (venue or show), we have to insist on getting all-encompassing deals from traditional media and not settling. Thanks Joe!