Comments for Event & Entertainment Marketing Blog http://joelewi.wordpress.com Let's Put Butts In Seats! Fri, 13 Nov 2009 15:50:01 +0000 http://wordpress.com/ hourly 1 Comment on Becareful Of Too Much Free eMarketing by Ticket Alternative http://joelewi.wordpress.com/2009/11/13/becareful-of-too-much-free-emarketing/#comment-660 Ticket Alternative Fri, 13 Nov 2009 15:50:01 +0000 http://joelewi.wordpress.com/?p=2340#comment-660 Perhaps in light of this, Facebook recently announced new guidelines for marketers using Facebook for giveaways and promotions. http://www.facebook.com/promotions_guidelines.php For example: Contest entrants can no longer be required to post a comment, or upload content to be entered in to a contest. Perhaps in light of this, Facebook recently announced new guidelines for marketers using Facebook for giveaways and promotions.

http://www.facebook.com/promotions_guidelines.php

For example: Contest entrants can no longer be required to post a comment, or upload content to be entered in to a contest.

]]> Comment on Twitter Is Finally Cool With The Younger Gen by Iain Bluett http://joelewi.wordpress.com/2009/11/02/twitter-is-finally-cool-with-the-younger-gen/#comment-650 Iain Bluett Mon, 02 Nov 2009 14:23:51 +0000 http://joelewi.wordpress.com/?p=2305#comment-650 I think it's interesting to discover how different demographics use Twitter. Perhaps the older generation are using it more for business, and perhaps the younger kids are using it for more social purposes. I think you'll find this is also relative to mobile phone use. I use Twitter on my phone, but hardly ever log in online. However, I use Facebook more online. I think it’s interesting to discover how different demographics use Twitter. Perhaps the older generation are using it more for business, and perhaps the younger kids are using it for more social purposes. I think you’ll find this is also relative to mobile phone use. I use Twitter on my phone, but hardly ever log in online. However, I use Facebook more online.

]]> Comment on What’s A Freemium And Will It Work For Us? by Limo Services CA http://joelewi.wordpress.com/2009/09/21/whats-a-freemium-and-will-it-work-for-us/#comment-634 Limo Services CA Tue, 06 Oct 2009 20:03:28 +0000 http://joelewi.wordpress.com/?p=2160#comment-634 This is a great idea for practically any special event. People love receiving free items or upgrades, it makes them feel special and appreciated. This is a great idea for practically any special event. People love receiving free items or upgrades, it makes them feel special and appreciated.

]]> Comment on What’s A Freemium And Will It Work For Us? by Peter http://joelewi.wordpress.com/2009/09/21/whats-a-freemium-and-will-it-work-for-us/#comment-630 Peter Wed, 23 Sep 2009 08:53:47 +0000 http://joelewi.wordpress.com/?p=2160#comment-630 I think that freemium will be a powerful tool in the future, yet i am not sure that free seats can be considered freemium. I would make a difference between free samples and freemium. With free samples it is piece of apple you can taste, a limited time where you can use something or a few free tickets to a show. With freemium the free part can be valuable for ever in and of itself. Like the free version of skype, wordpress or even the free videos from common craft. Usually these free services are something that can be duplicated on the internet at virtually no cost. Making freemium ideal for companies with a large scope. As i understand it, you are only located in a single location, which would make freemium less ideal and free samples a better match. I think that freemium will be a powerful tool in the future, yet i am not sure that free seats can be considered freemium. I would make a difference between free samples and freemium. With free samples it is piece of apple you can taste, a limited time where you can use something or a few free tickets to a show. With freemium the free part can be valuable for ever in and of itself. Like the free version of skype, wordpress or even the free videos from common craft.

Usually these free services are something that can be duplicated on the internet at virtually no cost. Making freemium ideal for companies with a large scope. As i understand it, you are only located in a single location, which would make freemium less ideal and free samples a better match.

]]> Comment on What’s A Freemium And Will It Work For Us? by Annie Uzdavinis http://joelewi.wordpress.com/2009/09/21/whats-a-freemium-and-will-it-work-for-us/#comment-629 Annie Uzdavinis Mon, 21 Sep 2009 16:31:09 +0000 http://joelewi.wordpress.com/?p=2160#comment-629 Joe, It has worked for me as an audience member. While Goldstar's tickets are generally 25 - 50% off sometimes they have a number of free tickets for an event. I've been lured to an event with the free ticket offer sometimes I've opted to pay for better seats, other times I've gone to the free event and told others. Also, if the free seats are gone it raises the event's ranking within Goldstar so it's a hotter event. Seems like it's working for everyone. Joe,
It has worked for me as an audience member.
While Goldstar’s tickets are generally 25 – 50% off sometimes they have a number of free tickets for an event.
I’ve been lured to an event with the free ticket offer sometimes I’ve opted to pay for better seats, other times I’ve gone to the free event and told others. Also, if the free seats are gone it raises the event’s ranking within Goldstar so it’s a hotter event.
Seems like it’s working for everyone.

]]> Comment on What Goes Into Your Marketing Plan? by Eric Yaillen http://joelewi.wordpress.com/2009/09/09/what-goes-into-your-marketing-plan/#comment-618 Eric Yaillen Wed, 09 Sep 2009 21:44:15 +0000 http://joelewi.wordpress.com/?p=2128#comment-618 The best start with a marketing plan is starting first with understanding who your specific customers are, along with their needs, wants and desires. A successful marketing campaign is one that targets a person's emotions more than their head! The best start with a marketing plan is starting first with understanding who your specific customers are, along with their needs, wants and desires. A successful marketing campaign is one that targets a person’s emotions more than their head!

]]> Comment on What Goes Into Your Marketing Plan? by Joe Lewi http://joelewi.wordpress.com/2009/09/09/what-goes-into-your-marketing-plan/#comment-617 Joe Lewi Wed, 09 Sep 2009 18:16:03 +0000 http://joelewi.wordpress.com/?p=2128#comment-617 You can start with a Google seach to see if anyone has ever written a marketing plan for your idea. After that, I suggest researching and writing your plan based on what you are trying to market. Its your product to market, you should know the basics of who is going to buy it. Start with that. You can start with a Google seach to see if anyone has ever written a marketing plan for your idea. After that, I suggest researching and writing your plan based on what you are trying to market. Its your product to market, you should know the basics of who is going to buy it. Start with that.

]]> Comment on What Goes Into Your Marketing Plan? by David http://joelewi.wordpress.com/2009/09/09/what-goes-into-your-marketing-plan/#comment-616 David Wed, 09 Sep 2009 16:00:34 +0000 http://joelewi.wordpress.com/?p=2128#comment-616 how do I find a marketing plan to suit my needs. for instance, if I wish to create a sub club for multiple independent stores, how would I find soneone who has already created a marketing plan or other material for the purpose. how do I find a marketing plan to suit my needs. for instance, if I wish to create a sub club for multiple independent stores, how would I find soneone who has already created a marketing plan or other material for the purpose.

]]> Comment on Change: Why Is It So Hated? by Danny http://joelewi.wordpress.com/2009/08/10/change-why-is-it-so-hated/#comment-598 Danny Tue, 25 Aug 2009 15:18:25 +0000 http://joelewi.wordpress.com/?p=2036#comment-598 As event, experiential and mobile marketers we have to constantly adapt to changes both in our industry and the world around us. Great post! For more content and thoughts from a great agency, visit http://www.marketingwerks.com As event, experiential and mobile marketers we have to constantly adapt to changes both in our industry and the world around us. Great post!

For more content and thoughts from a great agency, visit http://www.marketingwerks.com

]]> Comment on Change: Why Is It So Hated? by Maurice http://joelewi.wordpress.com/2009/08/10/change-why-is-it-so-hated/#comment-594 Maurice Fri, 21 Aug 2009 21:01:16 +0000 http://joelewi.wordpress.com/?p=2036#comment-594 I think one reason for resistance to change is that it initially takes an amount of time where we are filled with what do I do now. One we figure out what we are doing we dislike going through the I'm not sure process all over again. Being mentally lazy probably has something to do with being resistance to change. I think one reason for resistance to change is that it initially takes an amount of time where we are filled with what do I do now. One we figure out what we are doing we dislike going through the I’m not sure process all over again. Being mentally lazy probably has something to do with being resistance to change.

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