If I Was There…

This week is the annual Event & Arena Marketing Conference in Indianapolis.  For the first time since this blog started I am not going to the conference.   Since last year’s conference I have become a chef and melding the world of live entertainment with the world of culinary (I have never worked so hard for so little money!  But I love it!).   Anyway, it’s just not going to work this year.  Plus, I blew the conference budget on the Ringling Bros. promoter reunion.

If I did go to this year’s conference, this is what I would ask:

  1. What is the industry doing to get butts back in seats?
  2. Are you using social networking to market and is it really selling tickets?
  3. What do you think of the Live Nation / Groupon deal? 
  4. Are you thinking of offering your non LN shows on sites such as Groupon, Goldstar, and LivingSocial?
  5. What is new in marketing our shows?  What really does work to move tickets?
  6. If you work in the venue marketing department are you getting what you need? If not, what do you need?
  7. What are the latest trends in group sales? What are your group leaders telling you?
  8. What still works and what doesn’t with traditional media?
  9. Media promotions: Are you still getting them?  Are they effective?
  10. What is the industry doing to get butts back in seats?

You may notice that number one and ten are the same question.  This is by far the most important question to be answered at the conference.  This should be the number 1 focus of this year’s conference.

Since I won’t be with you in Indianapolis, I am giving you the chance to be a guest blogger.  If you have info, comments, or gossip you want to share from the conference, send them to me and I will post them.

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2 Responses to “If I Was There…”

  1. Nathan Dennison Says:

    To answer #4, what I read when the news first broke, was that Ticketmaster buildings would be prohibited from putting any of their events on “daily deal” platforms that weren’t Groupon. That basically ties the hands of all TM buildings into their preferred platform. I read this on a communication from TM. It may have changed since then…not sure?

  2. Event Marketing Says:

    The biggest thing we’re doing to get butts back in seats is to return to a true consumer experience where guests are actually benefiting from any event that we plan. We’ve found that our patrons have gotten so used to the same event experience over and over so we’ve needed to step outside our typical ‘box’ and get them engaged again!

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