Everyone is always so concerned how many hits their website gets. But more important than hits is where do you fall in the food chain of web exposure? There is a TV spot running that tells the small business owner that without a website, you are invisible on the web. This is partially true but it’s not just about the website. As a marketer you know that one marketing tool is not enough.
Everyone that uses the internet uses Google, Bing, or some other search site. Most people will stop the search as soon as they think they found what they are looking for. But are they finding you? What if you are half way down the search page or even worse on page 2?
There are tons of companies that claim they can get you to the top of the search page. Most of them are full of shit! I get email from them every day making this claim. They must not Google my site. There are two ways to get you to the top. One costs money and the other does not. You can buy ad space from the search sites or you can work to get yourself on top.
Just having a website is not enough. The more exposure you have on the web, the better your chances of coming out #1 on a search. For example, I have a website, a blog, two Twitter pages, LinkedIn, and Facebook. Google my name and I am the top eight of nine rankings. The only reason I am not all nine is because my great great grandfather was a famous doctor listed on Wikipedia.
Some people think I waste too much time on Twitter, LinkedIn, and Facebook. There is a method for my madness. As a marketer I understand you have to work the web to get the results. Every time you post anything you raise your overall ranking. If you use Twitter for your business then you need to tweet every day. This not only helps with your ranking but also gets you more Twitter followers.
Next time your boss catches you playing on Facebook, just tell him/her you’re marketing.