Our customers are always asking what is the next great thing? What is the newest trend? What is the show we have to have a ticket for? Could our problem be that we are leaving them with too many question marks?
Have we become too predictable? Maybe we need a live entertainment makeover. As shows go on tour and their marketing hits us, I notice nothing really new, fresh, and exciting. I know that shows have new themes but I am talking about a show and marketing campaign that wow’s people. Something they really have never seen before.
In the music world they currently have Gaga. She played here in Boston last night. The buzz was awesome. I have not seen that kind of excitement for a concert in a long time. But one singer can’t carry the music industry. Who else is coming down the pike to re-energize the concert industry?
What is the next big thing in the family show business? What are the kids excited about? It is commonly known that you really don’t have to change the format of a family show because as one generation of children age out, the next ones are coming in. But does this still work? What if mom and dad are not interested? When I was a kid I would always go to the circus or the Globetrotters. So it made sense that I wanted my kids to see them too. But as our audience is shrinking, this means less future adults wanting to take the kids.
I believe we have become too predictable. This goes for both the shows we produce and how we market them. Let’s shake things up in the live entertainment industry. Let’s get our customers excited. Show them why going to see something live is a treat for all our senses.