Last night I went to my local high school for curriculum night. This was for my daughter who will be entering high school in the fall. What really amazed me was how the curriculum changed just since my son started there 3 years ago. While I was sitting and listening to all the department heads, I realized that all of us in the live entertainment biz should be engaged in the schools. All these kids in high school are our current or future customers.
In past blog posts, I have discussed major & minor league sports teams supporting their respective youth teams. We should be doing the same in the schools. For example, our high school is offering a course called Live Stage Music. In this class they are teaching kids how to take their talent live. Teaching them stage presence and performing in front of a crowd. As the department head said “how to be a rock star”.
The technology department and the English department discussed the use of new media. They are teaching the kids not to just play on Facebook and Twitter but how to use it as a business communications tool. These kids are the future of the internet. Soon, they are going to get 99% of their info from the net. As marketers, we should be helping them with this. By helping them we are helping ourselves. We need to stay current on what reaches our customers. This will do it.
Schools want to teach our kids the future but they don’t have all the money to do it. This is a good investment for all of us in the live event and entertainment business. I know you would love to market into the schools. How about helping them with our future?