This morning I was driving in my car and a radio spot came on with weird, distorted holiday music. As I continued to listen I soon found out it was a radio spot attacking the touring show for the Radio City Rockettes Christmas Spectacular. The spot was produced by the local musicians union here in Boston. The reason, according to the spot is the touring show doesn’t use live musicians. This radio spot was well produced and went right to the heart of what customers want; a good experience.
In the radio spot they compare the touring show from the New York City annual event. They claim that in NYC you get live music. On the road, you don’t. They even claim the tapping of the feet is canned. They ask the question of why you would pay for that kind of experience? They end the commercial asking the listeners to contact the Wang Theatre (where the show is playing) and let them know what they think.
So, what would you do if it happened to you? What are the folks at MSG (the producer) going to do about this? Is this a potential PR crisis?
When I worked for Feld Entertainment, I was used to having animal rights protesters at Ringling Bros. Circus. They set up shop outside the arena and hand out flyers to families entering. Circus ticket buyers are used to it. I think this protest with the Rockettes is different. Why would anyone protest dancers in a family show? The musicians union is running drive time, 60 second radio spots on the number one radio station in Boston.
I am sure that MSG is aware the union has a problem with this. The question is what are they doing to counter it? How are they going to ensure the buying public they are still getting a top notch, quality show that is comparable to New York?
With the union spending this much money and effort to get their message out, I don’t think MSG should sit back and do nothing.