So we find ourselves still hurting in the live entertainment business. Our customers and fans are still not buying tickets the way we want or need them to. What can we do about it? I still think it’s the price point.
Even though the recession is supposedly over, we still have almost 10% of the population out of work. 80% live everyday with the fear they are next. Our entertainment is supposed to be their stress reliever. But the cost to go out and see us is part of the stress.
What if someone had the balls to put out an affordable tour? A tour that is based on volume? A tour where everyone involved cut their prices? This would mean the artists, the production, the promoter, the staffing, the venues, the concessions, everything.
Running a business based on volume and low frills is not new to the world. McDonalds & Burger King are making a killing based on $1.00 double cheeseburgers. McDonalds is also selling luxury items without the luxury. I just read today that Mickey D’s had a huge quarter because of low priced “fancy” coffee drinks and smoothies.
When I first went to concerts, you went to hear the music. You just wanted to see and hear your favorite band live. You didn’t care about special effects. The one luxury you did request was decent sound. Do all artists and shows today need expensive sets and mind blowing special effects to sell tickets?
You don’t have to market the tour as the “no frills tour”. Just put together a good show that customers will be interested in. Charge no more than $20 for any seat. Market the show in a way where the customer knows the show is fun and affordable but not a “cheap” production.
If you want to spend some money, put it into the marketing!