Wouldn’t it be great if business moved at the speed you wanted it to move at?
As we have discussed in previous posts I am currently re-tooling my entertainment marketing business to meld with the world of culinary. This means a new logo and website. The logo is finished but I am still waiting on the website. It is taking a very long time to get it done. I don’t want to start marketing the new business until I have a working website. Today, you cannot market your product without a website. When someone first hears about your business, they almost always check out your website. If you don’t have a website, that sends a negative message. So I sit and wait for my web people to get it done.
As event & entertainment marketers we use lots of outside companies to get our projects done. We use creative agencies, PR agencies, printers, etc… While I understand we are not their only client, does that mean that we have to work at their pace and not ours?
If you run any type of business, then you have customers. Without your customers you have no business. Someone has to pay you. A working relationship with your customers or clients needs to be as close as possible. Both parties need to understand each other’s business. If you cannot turn something around in 24 hours, you need to let your customer know upfront. If you can, then make sure you do it. As a business you need to understand your client’s deadlines. You need to understand their business depends on it.
I have said this before; just think how much business would get done in this world if everyone stayed on deadline.