A little over a year ago I mentioned Groupon in one of my blog posts. Over the past year has the digital super group for anyone grown? Oh you bet it has!
Last week on their Twitter page Groupon claimed that someone got the 10 millionth North American Groupon. For a company that is only two years old that is mind blowing awesome.
Groupon shows all of us in the event & entertainment marketing industry that we should be doing more with selling tickets in bulk. The family shows have been using traditional group sales forever. Concert promoters, not so much. Amusement parks would be out of business without groups.
It wasn’t that long ago that shows frowned on super groups. They didn’t like the idea of “piecing together” a group. They thought it was “cheating”. I was never part of that thinking. My attitude was always “sell a block of my tickets and I will reward”.
Ten years ago I was part of a dotcom called Grouptickets. This was a B2B play for 1000+ employee based companies. We were a one stop shop for individual employees to buy tickets at the group discount without actually going as a group. It was one of the first “super group” concepts. The gamble was that a large company would meet the minimum requirement for a group. It was Groupon for business. The downfall of Grouptickets was timing. We were ahead of our time. We also needed more money when the dotcom bubble burst in 2001. I always joke that I was a dotcom millionaire for a day.
Today, Groupon is offering the same concept to anyone. Timing is everything. Customers want a deal. All part of the new economic world we live in.