The continued buzz in the industry is the lack of ticket sales for many shows and events this summer. The number one reason I hear from customers is PRICE!
Over the past few years, I have heard industry big shots say the customer will tell us when we have gone too far on price. Guess what live entertainment world, they are telling us. So why are we ignoring it?
On my wall I have framed some tickets from concerts I went to when I was a teen. I always laugh when I see the front row tickets to major concerts that were priced at $9.00 in 1981.
I have proposed this before and I bring it up again. We need a big industry pow-wow. We need artists, managers, agents, promoters, venues, and some of our fans to get together. We need a makeover of the industry.
No one in this business likes to leave seats empty. No one likes to offer discounts or fire-sales. No one likes to paper the house. Yet these options are becoming more common than just selling face value tickets. If a tour goes out with a price point that the customer likes, you will fill more seats which will make up for the difference between current high prices and affordable prices.
How come the concert industry has never embraced group sales?
It is never too late to fix our problems. Let’s show the customers we hear them and are ready to welcome them back with open arms and inviting ticket prices.
Let’s use this blog to start the dialogue on ticket sales. I invite all of you to give your ideas and feedback. We are live event marketers. We have great ideas and are usually never for a loss of words. So let’s hear from you!