Yesterday I spent the first half of the day at the Eat, Drink, And Be Social marketing event in Cambridge. Even though this was for the culinary industry, almost everything discussed was of interest to the event & entertainment marketing community. These parallels are why I am re-tooling to market culinary entertainment.
The first panel included two very important chefs here in the Boston area. Jody Adams and Barbara Lynch are both very successful owner chefs with 30 years each in the biz. Here are some comments they made that you might find interesting:
1) Service vs. Hospitality – “Hospitality is the whole shebang”. Service is just going through the motions. We should all strive for everything plus the extras.
2) People are more adventurous today – While they we discussing customers and food, this also applies to our industry. Our customers want to try new experiences. Let’s give it to them.
3) Tourist dollars – Someone asked if they go after the tourist dollars. They both said they want everyone’s business. Don’t you?
The next speaker was Justin Levy who spoke on his social marketing case study. He is co-owner of an Argentinean steakhouse in Western Mass. He used social media to help turn around his business. Here are a few key points:
1) “Listen to your customer” – They read what the customer was saying on the social sites and made changes.
2) “Don’t get hung up on technology, get hung up on what it can do” – Use it as part of your total marketing mix. Don’t let it be your business.
3) “Create a video blog” – Show off your product. Our customers like to see visuals.
Does all of this sound familiar?