The customer always has a choice. They have the choice to spend their money with you, somewhere else, or not at all.
When you first plan your event you should be thinking this. The date, show time, and price will go into your customer’s decision. What is your competition for this event? This will also give your customer a choice. What can you do to swing the customer your way?
When you are buying media for your event, remember you are the customer. You always have a choice too. In fact you have even more choices today then even before. If you don’t like the deal the potential media partner is offering, you have the choice to walk. One of the first things I learned when I went into this business was you can buy around anyone and anything. Don’t ever think you have to buy certain media!
We all want repeat business from our customers. The overall experience you give them at the event will ultimately decide if they choose to come back. We are in the discretionary dollar business. The customer gets to choose where to spend these dollars. If you are going to ask them to spend big dollars for a ticket, then make it worth it. There is nothing worse then a customer leaving your event feeling like they didn’t get their money’s worth.
The choices you make will help decide your customer’s choice to buy the ticket.
Are You Tweeting?
You know that I believe in Twitter as a marketing and business tool. In case you don’t believe me, check out the article in today’s Boston Globe how companies are using Twitter to market and talk back to their customers.
Tags: Buy around anyone, choice, customer choice, customer experience, discretionary dollar, media buying, repeat business, Twitter, Twitter has a business tool
