After last year’s Super Bowl with the 3-D promotion, I figured we were on the way to a new trend with 3-D technology. The trend seems to have arrived.
Everyone in Hollywood was waiting to see how Avatar did before jumping on the bandwagon. Once the movie hit a billion dollars, everyone in the industry is now trying on the glasses. Disney/ESPN and Discovery Communications announced yesterday they are going to offer 3-D cable networks.
As live event marketers, we should look into marketing in 3-D. Since our events are live, we are already in 3-D so why not give our customers a taste of the experience. This would be a great sponsorship opportunity for a touring show. Bring in a retail sponsor for the entire tour. Have them distribute 3-D glasses at their locations. Run promotional spots, contests and commercials in 3-D. I believe you could even run newspaper ads that would require wearing 3-D glasses to read the ad. Think about the buzz you would create with a 3-D campaign.
The point of today’s blog post is to get you thinking about trends. Marketing is about staying ahead of the curve. Being ready for a trend instead of reacting to it. If you are always reacting to trends, then you are already too late when you finally get your campaign going.