As marketers our best asset is our brain. The creative ideas, problem solving, and quick thinking is what makes us unique (we also like to spend other people’s money, but that is for another blog post). Like anything else if you don’t use it, you lose it.
Ask any athlete what happens when they take too much of a break from training, practice, or competition. Like anything you have to keep your brain in top marketing shape. If you are sitting around and doing nothing, your best asset will feel it too. Of course you need to rest it, but too much rest can make your best asset well…flabby.
If you are currently unemployed, what are you doing with your best asset? Yes, you need to use it for seeking out your next “big thing”. But what else are you doing with it? If you are employed, do you use the creative part of your brain for just work? Do you use it outside of work?
Keep your best asset in shape on a regular basis. Create an exercise program for it. This might include getting involved in a charity or non-profit. How about an activity you enjoy that uses your creativity, problem solving, and quick thinking. Even though I am an event & entertainment marketer I am also going to culinary school to become a professional chef. You would be surprised how it has helped my marketing creativity?
So get off your other asset and exercise your best asset.