I believe we can all agree that 2009 was not the best for us in the event & entertainment business. Too many empty seats and too many comps used to fill them. Here are my thoughts for marketing our events in 2010.
I believe 2010 is going to be a much better year. It really can’t get much worse. Ticket sales will increase in the upcoming year. But as event & entertainment marketers you need to help make this happen. Your New Years resolution needs to include a different attitude and approach to marketing your events.
Don’t try to re-invent the wheel. Use marketing ideas and techniques that have worked for years. This does not mean use just older media technology. You should be using any and all media that reaches your target demo. What I am trying to say is “the message has never really changed, just the way you communicate it”.
Keep an open mind to any new ideas or opportunities. So many of us are stuck in our old ways. We think that just because we have “never done it that way” we can’t try it now. Your success in 2010 will come trying new things.
Most importantly, create a reason for your customers to want to buy tickets. Give them what they want, not what you want. Keep your prices reasonable. Give them product that will make them excited. Make your message like the product. Make the message fun and entertaining.
We should all be excited about 2010. Say it will be a great year and it will.
Happy New Year!