The cool thing about today’s web 2.0 is that anyone can communicate with the rest of the world. If you handle PR or marketing for a venue, show, sports team, or event you should start a blog.
When I talk to someone about this blog, the most asked question is “how do you find time to write it”? We have all heard the term “time is what we make it”. That is how I look at this blog. It is part of my daily routine. The average time to write this blog is one hour. It shouldn’t take that long but you have build in interruption time. Some of you may be saying that you don’t have an hour to write a blog. What if the blog is part of your job? Blogging is a PR or marketing tool. If you find the time to write a press release, buy media, or pitch promotional deals then you can find an hour a week to write a blog. Use your blog to publish the press releases.
Posting blogs can be done for free. Most blog sites host for free. For example this blog is on WordPress. I also use a free email subscription service call FeedBurner. By using free services, I pass the free service to my readers. You can also link your blog to other online and social sites such as Facebook. If you are not yet using Twitter for your business, start a Twitter account today. Twitter is a 140 character mini blog. You can also send your Tweets to Facebook or even link them to your blog site.
This blog is used for marketing my event & entertainment marketing services. It works. Not only does it create online exposure for the business but it does generate leads and clients. Why not try blogging for your business?