An article in today’s Ad Age Online caught my eye. It’s an article on how advertisers are wooing mommy bloggers. Were not talking about small advertisers, were talking P&G, Pepsi, Kodak, and Walmart.
The BlogHer conference was held last week in Chicago. These big league marketers were lining up to get their brand in front of the 1,500 mommy bloggers that attended.
I have heard of BlogHer.com but until today had no idea how big and marketing powerful they are. The BlogHer website states they reach 14 million women through a network of 2,500 women bloggers. Besides the tons of content on the website and a great forum for mommy bloggers, they host conferences that sell out quickly. Why wouldn’t they when advertisers treat them like Hollywood celebrities. The swag bag at this year’s conference included a new digital camera from Kodak valued at $100. Walmart had Paula Deen at the conference. I know for a fact she gets big bucks for an appearance.
If you are in the family show business or trying to reach the female market, you should be moving some of your advertising budget to non-traditional marketing including mommy bloggers. There are mommy bloggers in every major city in the U.S. As you route your tour, you should budget comp tickets for every one of them. If your PR people don’t have the mommy bloggers on the media release list, get it done today.
If some of the most powerful brand marketers in the world see a huge value in mommy blogging then so should all of us in the event & entertainment marketing business.