As many of my daily readers know, I am a fan of Twitter. I believe that if used correctly it can be a great PR and marketing tool. Below are two examples where Twitter works.
There is an article in today’s Ad Age Online about Southwest Airlines using Twitter. Last week you may recall Southwest had an incident with one of its planes. To be exact, a hole opened up while it was several thousand feet up. This is never a good thing! As with our technology today, people on the plane started sending tweets out. They were getting the news out before anybody. Southwest is a very savvy digital marketer. Their head Twitterer countered by getting out the company message on their Twitter page immediately. She was able to get the correct message going before the issue hit the news. Southwest has 290,000 followers on Twitter.
My wife is one of those out there who doesn’t get Twitter. She saw no purpose for it. She thinks collecting followers is like collecting Pokemon cards. Our kids have been away at camp. I found out that the camp director has a Twitter account. He tweets everyday from camp. As a parent, this is a great thing. Kids are not always good at sending letters or communicating what they are doing at camp. The camp’s Twitter page is updated daily and sometimes several times a day. After showing this to my wife, she admittedly saw a purpose for Twitter. We even know what the kids had for dinner on the opening day of camp.
Have a great weekend!
Tags: Ad Age Online, camps using twitter, PR message, Southwest Airlines, Twitter
