If you sell group tickets then you want the quickest and easiest way to do this. If you are group leader then you also want the quickest and easiest way to buy tickets. So if you both want the same things, then how can it be so hard?
Group sales does take effort. It is more then just owning a list and mailing a flyer. Creating relationships is always the most direct path. This is common sense yet so many group sales people don’t take the time or effort to make this happen. You are a sales person; relationships are your best asset. Ask anyone who sells in any industry. The best sales people are the ones with the best relationships.
Think about how easy it is to sell something when you can just pick up the phone and call your group leader. They always find time to see you. You know them on a first name basis. You know what they like and dislike. They know you on a first name basis. They feel comfortable speaking with you. They trust you. But you can’t do this until you have earned it.
How do you seek out new relationships and maintain current ones: Get Out of the Office!
Working at your desk every day is a bad habit. I know you feel like you get more done when you are in your office, but you really don’t. I understand how easy it is today to communicate via email, phone, snail mail, and the net. You should look at these tools as a reward for your efforts, not for making the effort. Face to face communication will always be the best tool.
Tags: face to face communication, group leaders, group sales, outside sales, relationships, trust
