Ain’t nothing but a party
Last night the J. Geils Band including Peter Wolf opened the new House of Blues in Boston. I can’t think of a more perfect Boston band to open the joint. I hear that it was Don Law that made that happen. Of course the place was sold out. They had TV coverage on all the local news broadcasts. This morning it was in all the newspapers and again on local news. HOB placed a full page (tab) color ad in the Boston Globe entertainment section announcing the opening with the great lineup of upcoming acts. They are also running top of page banner ads on Boston.com. Not a bad marketing plan for a concert promoter (only kidding). Oh, and I guess my invite “must a got lost”.
And the winner is…
It will be interesting to see how the TV ratings are for the Academy Awards Sunday night. As I mentioned in the past, the movie industry is kicking ass right now. I am rooting for Slumdog Millionaire. Award show ratings have been dropping like a rock lately. Let’s hope they put on a better show then the Grammy’s.
A few comments from the past week
From It’s A Package Deal posted 2/18/09
Good post and I personally find it relevant because we’ve been working hard at completely reworking how our ticketing system handles packages so we can offer as many options as possible. We’ll currently be able to offer series packages, flex package (pick 5 of 10 events, etc.) and standard discount packages. Packages really are a great way to keep people coming back to the venue and should be used as much as possible.
I think it sounds like a smart idea – given the economy. People will definitely keep going to see entertainment – the depression bears that out when movie lines were longer than ever for escape value. But they cannot afford to KEEP going if it’s pricey.
If packaging can give them a substantial family discount (understanding that ancillary sales in the venue help re: making that up) then the venues can stay full. Everything is price sensitive now so anything that helps reduce cost will be attractive to an audience that needs diversion.
From Do You Want To Trade? Posted 2/17/09
Great Story! Barter is great and I am trying to float that concept.
Did you see that we sold Santonio Holmes winning Super Bowl catch gloves in a Reebok sponsored auction for $70,200.00!!!
Not bad for 10 days exposure.
Speak to you soon.
From Fees, Fees, Everywhere A Fee posted 2/06/09
Why is it that people in the live event industry don’t understand basic marketing?
Consumers want to know what they’re paying. They want one price.
Why not simply calculate the “ticket” price, any additional fees that are required, present the consumer an “all-in” price when they purchase, and then split out the correct proceeds on the back end to the venue, promoter, manager, artist, etc? Why is this so difficult to do?
Have a great weekend!