As I mentioned on Friday, I was in Los Angeles this past weekend and spent all day Saturday at the Nokia. The Nokia Theater in L.A. is very cool. It holds 4,500 seats and is built for the 21st century. You most likely have seen it on TV. It is the home of the Emmy’s and AMA’s. I was there to see Thomas & Friends Live on Stage – A Circus Comes to Town. AEG Themestar the producers of the show are a client of mine. I am marketing several Northeast dates for them.
At our marketing meeting for the event I was happy to see and hear everyone’s enthusiasm for all the digital media and social network marketing.
Arena marketing people need to get with the program because promoters of live events and entertainment are looking to these non-traditional methods in a big way. We all know that marketing budgets are tight. We want you to use your collected data to help sell our shows. Data has a very short shelf life yet you collect it and leave it stored like its some kind fine wine. It does not get better with age.
Barbara Pflughaupt is handling the national PR for the Thomas & Friends tour. She is sending out a media kit that is only a post card size mail piece. When media need material they can go directly to the online Thomas Live press room which is listed on the card. I think this is brilliant. No one reads those old bulky folders.
Only in L.A. can you get into a club from a back door next to the men’s room of the restaurant your eating in.
Super Bowl Thoughts
Thank you to the Super Bowl gods for giving us a good game this year. Nothing worse then being full of chicken wings and watching a bad game.
The half time event with The Boss was great! Even if you are not a fan you have to admit it was a very entertaining show. The sponsors should be happy with the show but “who was the sponsor”? I don’t remember do you?
I went through all a lot of work getting those 3D glasses and that part was over in less then 3 minutes. What I did like about it was the fact that viewers had to do something. I like interactive marketing.
How many of you really went to the godaddy.com website to see the “shocking” ending?
The Teleflora spot is one of my favorites. Not only did I think it was funny but the spot goes with the brand. I didn’t forget what product they were talking about. Everyone watching with me also liked the Doritos spots. Of course it wouldn’t be a Super Bowl without the Budweiser Clydesdales.
Tags: AEG Themestar, Barbara Pfughaupt, Bruce Springsteen, Budweiser Clydesdales, data collection, Doritos, godaddy.com, media kit, Nokia Theater, online media kit, PR, Super Bowl, Super Bowl Commericals, Teleflora, Thomas & Friends Live on Stage
February 2, 2009 at 11:49 pm
Wasn’t the sponsor Disneyland? They sure got a free plug!