Don’t be blue its fun
I saw a very cool news story this morning on the Today Show. The Blue Man Group has opened a private elementary school in New York for kids. They take all the fun, amazing, and silly stuff they do at their shows and turned it into a real school curriculum. This is an example of a live show or event taking brand marketing to the next level. Not only is this good PR for the show but it makes the Blue Man Group brand part of the community. Here is the video link http://today.msnbc.msn.com/id/26184891/vp/18424824#28811117
Does it come with a donut factory?
I love PR and promotions that take it right to the people. Dunkin Donuts did this very thing this morning here in Boston. They are giving away 10,000 “Charlie Cards” with one way fares on them. The Charlie Card is what MBTA subway riders use in Boston (Do you remember the song “Charlie on the MTA”?). They decided to take a page from “Willy Wonka” and had Peter Ostrum, who played “Charlie” help with the giveaway. Yes, one lucky person is going to get a golden ticket. That ticket will be good for a year’s supply of DD coffee and unlimited rides on the T. I like this event because its fun, promotes the brand, and gets media coverage. The local NBC station was showing footage of the PR event by 7:30 AM this morning. Just the perfect time when people are thinking coffee and commute. I am also happy to see the MBTA doing a little marketing tie-in. With ridership up on public transportation, this might be a good time to look at doing public transportation promotions to your venue or event.
Wine is good for you
I am headed to the Boston Wine Expo this weekend. I plan to take lots of notes and blog about it on Monday. While I am there I plan to drink wine (of course) and help market the wine cruise featuring Gary Vaynerchuk http://tv.winelibrary.com/gary-vaynerchuks-thunder-cruise/. I am looking for sponsors and wine drinkers that want to go on a really fun cruise with lots of free wine. Are you one?
Have a great weekend!
Tags: Blue Man Group school, Boston Wine Expo, Charlie Cards, Dunkin Donuts, Gary Vaynerchuk, MBTA, PR event, ridership promotions, Thunder Cruise, Today Show, Willy Wonka, win free coffee and rides, wine and cruise