Today I received the results from the mobile marketing promo test I wrote about in my last post. I sent in a text to a local TV station for a promotion to win circus tickets. This morning I received a text from the TV station informing me that I had not won. The text read like a rejection email from an online job application. Anyways, it said that even though I had not won I could still save $5 by using the code provided at ticketmaster.com. The discount was only good for Wednesday through Friday performances.
Just as the last text that I had received from them, they were still missing key information. It is very important to make sure that you always use the name, dates, and place of the show. In today’s text it gave the name but not the dates or the place. There was no dates for the show in Friday’s text either. This means that two communications have gone out to the customer and the customer may not know when the circus is coming to town. All the cool new marketing tools are only as useful as the information they communicate.
I decided to try buying tickets using my special discount code they sent me. I logged into ticketmaster.com and ordered tickets for the Thursday night performance. I plugged in the promo code. No discount was given. “Houston we have a problem”. The code does not work.
Fix Wall Street Soon
I don’t know if bailing out Wall Street is a good or bad thing but I do know this. If something is not done soon, we in the entertainment business are going to feel it. With the price of tickets today, customers are going to take a 2nd look. Some may say that Hollywood bloomed during the depression but the cost of a movie in the 1930′s was 25 cents.