I recently went to see Coldplay. I had not been to a big arena concert as a patron for a long time. I went because my teenage son wanted to go to his first concert.
It has been a long time since I paid to go see a show. Remember, I work in the business. I don’t pay to see shows but my son really wanted to see it. What a shock at the prices. Tickets were $100 and up (face value) to see the show. I have concert tickets from when I was a teen that were $10 and they were front row seats. Concert shirts are now $35. Then you have to buy the food. I had my son and his friend with me. Think what damage two teenage boys at the arena concession stands are going to do to the wallet.
By the way, the show was great. The sound and lights were very good. The band had two opening acts. The first one was the local band Luxury. Coldplay had an online contest where the fans could vote for a local band to open. Coldplay picked the final winner. I think this was a pretty cool marketing contest. The winning band must have been pumped. I am sure they have always dreamed of playing on the big stage with big sound in their home town arena.
The second opening act was the national act Santogold. I think they are a pretty cool act with a very unique sound. The problem was that the music didn’t go with the complete show. I bet this was an example of agents looking for some place for the act to go. Don’t they understand that while the act needs exposure it needs the right exposure with the right audience. The Coldplay crowd was not the right fit.
The overall good news is that my son enjoyed his first show and wants to see another show soon. So does Dad.