For those looking to fill seats that will go unsold, I have a suggestion for you. Why don’t you do some good with them.
I met Friday with Standford Shane and Devin Golden of cMarket. They are part of biddingforgood. This is a b2b2c play. The charities sign up to participate, we provide the tickets for the bidding, and the customer bids on the event. The charity gets the money except for the percentage that biddingforgood receives. They can make the online auction either local or national.
Their proposal claims:
- The largest group of bidders is between 30 & 55 years of age
- 63% of the cMarket/biddingforgood bidders have household income of $120k+
- 75% female (very interesting)
The carrot that I like best was when they said I could mine the data from customers bidding on my tickets. Not just the winners info but all the bidders of my tickets. There is no cost to those donating the tickets. This sounds really great. Am I missing something? Post a comment and let me know.
No matter if you use these guys or another one out there, the bottom line is that cause marketing is getting hotter, there are a lot of empty seats out there, and we are looking for niche customers. If we can marry all three then I think that is a good thing.