So, your boss comes to you and has this “great idea” that will sell “lots” of tickets. The question is will it really move tickets and is it really worth the effort? As marketers, these are just some of the questions we have to ask ourselves everyday. So you take the bosses idea of creating this new event. You start thinking about. The Who’s, What’s, Where’s, How’s and the big one, “Why”? come out. Who are you going to market this event to? What is the reason for doing the event and what is involved? Where and when are you going to do the event? How are you going to accomplish this task? And Why are you doing the event? At my job the marketing team and I are going through this right now.
Many times we are asked to do something because someone gets a “brilliant” idea and we leap into action without really thinking it through. I am not saying that it could not be a “great” idea, but it might not be the right moment to do so. This is why a good marketing plan is essential. All the questions should be answered in this plan.
Random Thoughts From The Weekend
I was in Saratoga Springs NY over the weekend. Anybody who has been there knows that it a small, upscale town that really comes alive in the summer. It is the home of many events including the historic Saratoga Race Track. All along the main drag they have old fashion street lamps. Hanging off the street lamps were pole hanger banners promoting some the events. These banners looked very good and did not hurt the overall feel that the town prides itself on. The events being promoted included, the polo matches, the harness track & casino, and even the opera.
When involving radio stations in promotions, research what the on-air personalities are in to. Find out their passions and get those involved that make sense.
Does anyone really read the advertising sticker they place right in the middle of the front page on the morning newspaper? I find them really annoying. If I find it annoying, am I going to buy the product?